Eyre Peninsula is globally recognised for its clean environment and premium quality food and wine and the region is fast establishing a reputation for its boutique and value add products.
The Eyre Peninsula’s 6 main food and wine industry sectors are:
- Wildcatch Fisheries
- Meat and Livestock
In September 2006 the Eyre Peninsula food industry launched Eyre Peninsula – Australia’s Seafood Frontier, a co-operative marketing brand designed to position the Eyre Peninsula as a premium region by showcasing its world class strengths – i.e. environmental sustainability, innovation, pioneering spirit and premium food product. The brand communicates the regional positioning as a leading tourism and food destination in a powerful manner.
The Food Industry Development Program provides leadership in:
- Industry Development – Strategic initiatives that improve industry’s profitability
- Regional Marketing – Market the Eye Peninsula Food offer via the Eyre Peninsula Brand Program
In domestic markets, the Eyre Peninsula region is positioned as a world leader in quality seafood produce, which is embraced and supported by national culinary icons, chefs and seafood industry champions. This advocacy by industry (producers, restaurant and trade) has an emphasis on premium seafood from a pristine environment, and is instrumental in establishing the Eyre Peninsula as one of Australia’s premier seafood producing regions to the wider Australian population.
Eyre Peninsula’s seafood industry has established an excellent reputation with buyers and wholesale trade nationally and internationally. The tuna, abalone and rock lobster sectors in particular have an excellent international reputation in Japan and Hong Kong.
The challenge now is to build upon this reputation for the region’s other seafood product and explore new market opportunities using premium sustainable seafood from a pristine environment as the platform.
For further information please visit: www.seafoodfrontier.com