The South Australian Regional Visitor Strategy has now been launched.
The strategy outlines opportunities to grow South Australia’s regional visitor economy by $1 billion and create 1000 new jobs.
Initiated by regional tourism organisations through the Regional Tourism Chairs Forum and led by Helen Edwards as Chair of the Regional Visitor Strategy Steering Committee, the strategy has been specifically tailored for each of the 11 tourism regions. The strategy is a collaboration between many stakeholders including the Local Government Association of South Australia, Regional Development Australia South Australia, South Australian Tourism Industry Council and the SATC.
Regional tourism plays a key role in the South Australian visitor economy. 40 per cent of the State’s total visitor expenditure is spent in regions, while only 23 per cent of South Australians live in regional areas. The Regional Visitor Strategy identifies our regions’ key strengths and future potential. The implementation will be led by the Regional Visitor Strategy Steering Committee and has the potential to grow the regional visitor expenditure from $2.6 billion to $3.55 billion.
Regional Development Australia Whyalla and Eyre Peninsula’s CEO and Director of Regional Development, Dion Dorward is a member of the Regional Visitor Strategy Steering Committee and is pleased that both the Far West Indigenous Tourism Strategy and the Eyes on Eyre project align with the strategy.
The opportunity for the Eyre Peninsula is to capitalise on its pristine nature, immersive wildlife experiences and coastal lifestyle, to drive increased overnight stays from international and domestic visitors. A whole of tourism approach is needed across marketing, events, product development, council collaboration and investment.
The Seafood Frontier touring route provides an ideal way for visitors to explore the regions aquatic wildlife experiences, amazing coastline and sample fresh seafood. This route has significant growth potential to attract more visitors to the region.
It is an exciting time for tourism in South Australia and RDAWEP looks forward to working together to grow our visitor economy.
For more information and to view the strategy click here: South Australian Regional Visitor Strategy