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Facebook Advertising for Tourism Operators Workshop Whyalla
February 8 @ 9:00 am - 12:00 pm
SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.
These workshops are highly interactive, hands-on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators. They aim to deliver tangible outcomes – learnt today and implemented tomorrow.
Facebook Advertising for Tourism Operators – What You Need To Know to Get a Return On Investment
With 17 million Australians spending an average of 12.5 hours a week on Facebook – this is where your target audience is playing. But the question is, how can we reach them, what messaging should we use, and what sort of return on investment can we expect? In this practical and highly interactive 3-hour session you will learn:
- The different Facebook ad types and which is best – boosting, brand awareness, traffic to website and more.
- The different types of audience targeting in Facebook.
- How to run split testing and why you would.
- Using the Facebook pixel to increase and measure conversions.
- Quantifying your results using Google Analytics.
- Metrics – what you should be monitoring, minimising and maximising to get the best ROI.
Who should attend? Business owners, managers, marketing managers or anyone who has an interest in/or responsibility for the marketing of your business, in particular, its digital activities.
Requirements: Some level of experience with Facebook would be advantageous, including having an active Facebook account. As this is a hands-on session, you are required to bring with you a fully charged laptop.
Trainer: Simone Douglas – Social Media AOK
Includes complimentary follow up one-on-one business coaching session per registered business (within 3 mths).
Light morning tea supplied.
RSVP: Thursday, 1 February
Spaces limited, bookings essential.
This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.
SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up to your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply.
For further information, please contact Roz on (08) 8110 0123 or email firstname.lastname@example.org.